Today,
until Friday 5 April 2013, the Pastificio Cerere Foundation in Rome
will present the exhibition project by Ettore Favini
Verdecuratoda…voi (which forms part of the vaster project
Verdecuratoda begun in 2005) curated by Marcello Smarrelli.
Favini’s
research explores man’s relationship to nature and time, reading
the social context in all of its complexity. For this new project,
the artist rereads the subject of ecology from a contemporary
perspective, involving spectators in a “game” that binds
them to an act of responsibility toward themselves and the
environment.
Verdecuratoda…voi,
presents an opportunity to trigger a real environmental
metamorphosis. In addition to prompting the urban forestation of
green species, this phase of the project aims to bring butterflies
back into the city, thus restoring an important marker of air quality
to urban areas.
The
show is structured around several intercommunicating devices.
The
space will contain a vending-sculpture from which attendees will be
able to withdraw, using a €1 coin, spheres containing the seeds
of plants, bushes and flowers useful to the sustenance and
reproduction of butterflies. Users will have the opportunity to
become actively involved in the artistic process by following the
instructions contained inside the spheres, and planting the seeds.
The aim is to build the world’s largest vegetable sculpture. This
intervention the first in a series of similar events that will be
organized across a number of countries.
In
the courtyard, the artist will build a display using the various
plant species whose seeds are contained in the vending-sculpture
spheres.
The
ex-silos space will feature a projection of La Verde Utopia, a
conversation between Ettore Favini, Alessandra Sandrolini and Gilles
Clément – gardener, landscapist, theorist of the Third
Landscape and the Plantary Garden, and supporter of
biodiversity. This video addresses the main issues at the heart of
Clément’s research: from the analysis of diversity in economic,
ecological and social terms, to his project for a “realizable”
utopia.
The
project further anticipates the launch of a website where
participants will be able to point out the exact location of the
seeds they have planted, and upload the photos of the plants, thus
contributing to the mapping of the vegetable sculpture.
In
addition to purchasing seeds, participants will also be able to
contribute to the development of the project by making a donation to
the Banca Etica, in return for which they will receive a limited
edition object created by the artist in collaboration with
Canedicoda.
At
the inauguration of the project will be presented in collaboration
with the Roman study of architecture IaN +, invited by Emilia Giorgi,
has designed the concept for the vending machines that will be
located in the following areas of institutions, foundations, museums
interested in joining the initiative Verdecuratoda.
An
individual action can produce substantial changes only if it is
repeated countless times, while countless micro-changes on a local
scale can, if united, give life to large-scale transformation.
It
would be great that the next spring, Rome is invaded by clouds of
butterflies!
More
info
website verdecuratoda
website
Ettore Favini
Photo
credit © Ettore Favini
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