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Padiglione Italia, ph RobertoGalasso |
It
was presented yesterday in Rome "vice versa," the
exhibition curated by Bartolomeo Pietromarchi that will be the
Italian Pavilion at the 55th Venice Biennial, from June 1 to November
24, 2013.
vice
versa will consist of seven rooms (specifically: 6 adjoining
rooms plus a garden of thousand square meters) set up inside the
Italian Pavilion, with seven pairs of artists, sometimes also
combined between generations distant. The names: Fabio Mauri and
Francesco Arena, Luigi Ghirri and Luca Vitone, Marcello Maloberti
and Flavio Favelli, Gianfranco Baruchello and Elisabetta Benassi,
Francesca Grilli and Massimo Bartolini, Piero Golia and Sislej Xhafa,
Giulio Paolini, Marco Tirelli.
vice
versa picks up on a concept introduced by Giorgio Agamben in his book
Categorie italiane. Studi di Poetica (1996), in which the philosopher
maintained that in order to interpret Italian culture, we must
identify a “series of diametrically linked concepts” capable of
describing its underlying characteristics – binomials like
tragedy/comedy, architecture/vagueness and speed/lightness thus
become original keys for reading the fundamental works and artists of
our cultural history.
But
with 600 000 euro provided by the institution - they say - you do not
get to cover everything. The amount is certainly less than those
handed out in previous years, but are even a little money from here a
call for help.
To
the idea curatorial background, Pietromarchi added a gimmick, cool in
this period, which serves as a support for the work: it is called
"crowdfunding" procedures blossomed within the underground,
now also paid to public giants. It is the old method "Collect",
reformulated in key 2.0: people recruited on the web, married a
project and give a contribution, receiving in return a small benefit.
The
crisis leads to the development of new formulas, in which solidarity,
cooperation, creativity, networking, communication, make a
difference.
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| Bartolomeo Pietromarchi during the press conference |
The project will be launched by February 12th, the collection will have a
period of ninety days and has set itself the target of at least fifty
thousand euro. Everyone can participate and support the event,
drawing an "advantage" of treatment, for example, the visit
to the exhibition, plus the name of each supporter will appear at the
entrance, in the catalog and on the website of vice versa with distribution folder with prints of the works in a limited
edition , numbered and signed in original.
The
crowdfunding, inspired by similar initiatives implemented at the
Louvre with "Tous Mécènes" and "Let's build a GoddamTesla Museum" in the United States will be inaugurated with
events in Rome, Milan, London and New York.
The
ability to have these methods of generating consensus, participation,
responsiveness and social feeling, is very high. And it is an
absolute winner, from the point of view of cultural and ethical, even
before the financial.
Destination
of funds gathered through crowdfunding
Funds
gathered through crowdfunding will be designated, in agreement with
the Ministry for Cultural Heritage and Activities, for the financing
of various initiatives for the exhibition vice versa at the Italian
Pavilion at the 55th International Art Exposition, including:
- Additional
funding for artists’ works and productions
- Cultural
mediation and educational activities geared towards schools,
universities and visitors
- Promotional
and communications activities, including a vice versa exhibition App
- Organization
of encounters with artists and opinion leaders and a concluding
conference on the themes of the Italian Pavilion
Possible
financing targets and destination of relative funds
Based
on the amount of funds raised, the following activities may be
supported in different ways:
- €50,000
designated to support:
Additional
funding for the artists’ work and productions
- €70,000
designated to support:
Additional
funding for the artists’ work and productions
Cultural
mediation/educational activities geared towards schools, universities
and visitors
- €100,000
designated to support:
Additional
funding for the artists’ work and productions
Cultural
mediation/educational activities geared towards schools, universities
and visitors
Promotional
and communications activities, including the creation of a vice versa
exhibition App
- €120,000
designated to support:
Additional
funding for the artists’ work and productions
Cultural
mediation/educational activities geared towards schools, universities
and visitors
Promotional
and communications activities, including the creation of a vice versa
exhibition App
Organization
of encounters with artists and opinion leaders and a concluding
conference on the themes of the Italian Pavilion
More
info
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