A
sustainable good idea of marketing comes from Ibadan the capital city
of Oyo State and the third largest metropolitan area, by population,
in Nigeria. Here there are a lot of raffia palm cane weavers, but one
of them has managed to attract the global attention of the whole
internet, after pictures of his unique advertisement-on-wheels were
published by major news sites.
Local
artisan Ojo Obaniyi has applied his skill in weaving in an unusually
creative and ingenius way to advertise his business, his raffia palm
cane weaving services. Obaniyi, who has practiced the craft for 20
years, has covered the inside and outside of his Volkswagen pickup
in the natural material including the entire car body, the wheel
caps, chairs, steering wheel and dashboard in an effort to attract
attention from passersby.
Obaniyi
says of his handiwork: "I wanted to prove a point that it is
not only the educated elite that can make positive changes in
society. We, the artisans also have talents to effect a change and
make a positive impact in the society. That is why I decided that I
too must do something that will make people to recognize me and know
me across the whole world and by extension prove to the world that
african and indeed the entire black race have very talented people."
This just goes to show you creative ideas and talent don’t need
big advertising budgets to be effective.
Photo
credits © reuters/akintunde akinleye
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