26 feb 2013

Bring butterflies back into the city, with Ettore Favini

Today, until Friday 5 April 2013, the Pastificio Cerere Foundation in Rome will present the exhibition project by Ettore Favini Verdecuratoda…voi (which forms part of the vaster project Verdecuratoda begun in 2005) curated by Marcello Smarrelli.
Favini’s research explores man’s relationship to nature and time, reading the social context in all of its complexity. For this new project, the artist rereads the subject of ecology from a contemporary perspective, involving spectators in a “game” that binds them to an act of responsibility toward themselves and the environment.

Verdecuratoda…voi, presents an opportunity to trigger a real environmental metamorphosis. In addition to prompting the urban forestation of green species, this phase of the project aims to bring butterflies back into the city, thus restoring an important marker of air quality to urban areas.
The show is structured around several intercommunicating devices.
The space will contain a vending-sculpture from which attendees will be able to withdraw, using a €1 coin, spheres containing the seeds of plants, bushes and flowers useful to the sustenance and reproduction of butterflies. Users will have the opportunity to become actively involved in the artistic process by following the instructions contained inside the spheres, and planting the seeds. The aim is to build the world’s largest vegetable sculpture. This intervention the first in a series of similar events that will be organized across a number of countries.
In the courtyard, the artist will build a display using the various plant species whose seeds are contained in the vending-sculpture spheres.

The ex-silos space will feature a projection of La Verde Utopia, a conversation between Ettore Favini, Alessandra Sandrolini and Gilles Clément – gardener, landscapist, theorist of the Third Landscape and the Plantary Garden, and supporter of biodiversity. This video addresses the main issues at the heart of Clément’s research: from the analysis of diversity in economic, ecological and social terms, to his project for a “realizable” utopia.

The project further anticipates the launch of a website where participants will be able to point out the exact location of the seeds they have planted, and upload the photos of the plants, thus contributing to the mapping of the vegetable sculpture.
In addition to purchasing seeds, participants will also be able to contribute to the development of the project by making a donation to the Banca Etica, in return for which they will receive a limited edition object created by the artist in collaboration with Canedicoda.

At the inauguration of the project will be presented in collaboration with the Roman study of architecture IaN +, invited by Emilia Giorgi, has designed the concept for the vending machines that will be located in the following areas of institutions, foundations, museums interested in joining the initiative Verdecuratoda.

An individual action can produce substantial changes only if it is repeated countless times, while countless micro-changes on a local scale can, if united, give life to large-scale transformation.
It would be great that the next spring, Rome is invaded by clouds of butterflies!

More info
website Ettore Favini

Photo credit © Ettore Favini


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