27 feb 2013

A poetic concept: making bikes from junked cars

The Spanish design studio Lola Madrid, owned by creative agency Lowe & Partners, has launched few days ago the platform LOLA Hace (LOLA Make), in order to design and manufacture products that make life easier for people or emotionally in touch with them. The first product that they have conceived is Bicycled.
Bicycled is new making bikes project that utilizes recycled cars as the main source for material. It is such a poetic concept, fewer cars and more bikes is a probably a dream for cyclists everywhere, in an effort to create the most efficient, ecological and healthy means of transportation.

Even though the line is not yet complete, Lola Madrid has just launched a video about the process of transformation and creation of models: the exclusive use of car wrecks different gives a unique look to any bike, which makes anyone proud owns one! Each hand-made bike is based on a consumer insight - which reflects on the emotional attachment from wrecked vehicles. Body metal is used for the bike frame, brake lights turn into reflectors, door handles become seat post clamps and so on.

Bicycled looks like a great way to give cars a second life, while also reducing the demand for new material for bikes. Add in that each creation is closer to art than a mass produced product and they seem to have a winning combination.

More info
website Bicycled
website Lola Madrid

Photo credit © Lola Madrid

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