The
Spanish design studio Lola Madrid, owned by creative agency Lowe &
Partners, has launched few days ago the platform LOLA Hace (LOLA Make), in order
to design and manufacture products that make life easier for people
or emotionally in touch with them. The first product that they have
conceived is Bicycled.
Bicycled
is new making bikes project that utilizes recycled cars as the main
source for material. It is such a poetic concept, fewer cars and
more bikes is a probably a dream for cyclists everywhere, in an
effort to create the most efficient, ecological and healthy means of
transportation.
Even
though the line is not yet complete, Lola Madrid has just launched a
video about the process of transformation and creation of models: the
exclusive use of car wrecks different gives a unique look to any
bike, which makes anyone proud owns one! Each hand-made bike is based
on a consumer insight - which reflects on the emotional attachment
from wrecked vehicles. Body metal is used for the bike frame, brake
lights turn into reflectors, door handles become seat post clamps and
so on.
Bicycled
looks like a great way to give cars a second life, while also
reducing the demand for new material for bikes. Add in that each
creation is closer to art than a mass produced product and they seem
to have a winning combination.
More
info
website
Bicycled
website
Lola Madrid
Photo
credit © Lola Madrid
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