21 gen 2013

Wicker-Covered Car by Ojo Obaniyi, an ingenius way to advertise a business

A sustainable good idea of marketing comes from Ibadan the capital city of Oyo State and the third largest metropolitan area, by population, in Nigeria. Here there are a lot of raffia palm cane weavers, but one of them has managed to attract the global attention of the whole internet, after pictures of his unique advertisement-on-wheels were published by major news sites.

Local artisan Ojo Obaniyi has applied his skill in weaving in an unusually creative and ingenius way to advertise his business, his raffia palm cane weaving services. Obaniyi, who has practiced the craft for 20 years, has covered the inside and outside of his Volkswagen pickup in the natural material including the entire car body, the wheel caps, chairs, steering wheel and dashboard in an effort to attract attention from passersby.

Obaniyi says of his handiwork: "I wanted to prove a point that it is not only the educated elite that can make positive changes in society. We, the artisans also have talents to effect a change and make a positive impact in the society. That is why I decided that I too must do something that will make people to recognize me and know me across the whole world and by extension prove to the world that african and indeed the entire black race have very talented people." This just goes to show you creative ideas and talent don’t need big advertising budgets to be effective.

Photo credits © reuters/akintunde akinleye

0 commenti:

Posta un commento

Twitter Delicious Facebook Digg Stumbleupon Favorites More