23 feb 2013

Create without destroying: Carmina Campus, a fashion sustainable initiative

These are the days of the Milan Fashion Week, one of the things that has attracted the attention of Sustainable diary is Carmina Campus, a collection of handbags, jewels and furniture successfully combining the idea of ethical fashion and sustainable eco-friendly, with the great traditional Italian craftsmanship.
The brand was founded in 2006 by Ilaria Venturini Fendi, who explains "With Carmina Campus I tried to fashion a new approach, enriching the body of knowledge derived from my family history with values such as respect for the environment and the implementation of work projects aimed at social development"

The creations included in the collections are under the sign of reuse and upcycle, as Carbags line, bags made with seat covers, sun screens, safety belts recovered from car in shambles. Over the years the collection Carmina Campus made in Italy has been enriched by new materials. So switches are turned into sparkling Switch Bag and bottle caps become closures for Pyramid Bag, bags reversible with an inlay made of small pieces of leather processed in a pyramid. And then there are the old color charts, which take the form of soft Soft Bag.

While the items of the collection 100% made in Africa, successfully making concrete the philosophy “not charity, just work”. In Kenia Carmina Campus has given rise to the Ethical Fashion Initiative. The project has seen the involvement of some employees of craftsmen who have passed on their know-how to local communities through a process of training on site. So the brand has launched social projects that have the objective of training microentrepreneurs, promoting education and health care. The iniative was born from the collaboration of Carmina Campus with ITC (International Trade Centre), an agency of the UN and the World Trade Organization, whose mission is to provide developing countries opportunities for training and work.

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Photo credit © Carmina Campus


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